Market Research 101: Essential Strategies for Small Business Success

Unlock the basics of market research in this accessible, action-oriented introduction designed for small business owners and aspiring entrepreneurs. Join Jay Ballenberger, Market Research Specialist and Advisor with the North Metro SBDC, for an engaging session where you’ll learn how to find reliable information about your industry, competitors, and customers—even if research feels intimidating. Walk away with a step-by-step toolkit for discovering valuable insights, making confident decisions, and fueling your business growth. What You’ll Learn: * Core concepts: Why market research matters for small businesses. * Trusted sources: Where to find accurate industry, competitor, and customer data. * Step-by-step process: A simple, repeatable method for gathering and analyzing market information. Why Attend? * Gain a practical toolkit you can use right away. * Make confident, data-backed business decisions. * Fuel growth by better understanding your market and customers.