Marketing Strategies in Tough Economic Times

Perceptions play a major role in a weak economy.  If people believe money is going to be tight, they will behave as if it is… even if they have money to spend.  Consumers will be looking for as much value as possible in a weak economy.  You need to be proactive.  This workshop will focus on short-term tactical techniques as well as long term strategies to tailor advertising in response to the shaky economic climate
Instructor:  Wayne Anderson